I love walking into the shop on a Friday, as I never know where anything is!
Let me explain.
One of my darling staff, Victoria, works every Thursday and one of her tasks is to re-arrange the shop for me.
I love presenting my shoes in colour combinations, mixing up a wedge with a sneaker with a glam pair of heels that happen to share the same shade of pink or orange. Or blue or green. Or black or taupe.
I do this because I think sometimes colour is the most important choice. I can’t tell you the number of times someone has walked in for red flats and walked out with red wedges, just because they saw them and wondered what they’d be like.
Shaking up the look and feel of the shop every week is essential. Sometimes customers are overwhelmed by the choice when they visit and find it hard to really see all their options, which is usually every shoe in the shop!
So, in their excitement, they miss shoes on a high shelf or on a low shelf or perhaps in a corner.
Anyway, Victoria is a master at not just shaking it up and creating a real mood with her colour combinations, but she has a great eye … much better than mine, I have to say. I look forward each Friday morning to walking through the door and finding out what masterpiece she has created this time.
It might take me a while to figure out where everything is, but that’s okay too. I also see my stock with new and excited eyes!
Until next time
Carol & CCx