It always happens around this time of year, at least for the past few years.
I start to read stories about “unseasonably warm weather” and clothing retailers “sweating” as they haven’t been able to move their autumn ranges, let alone winter clothing. They are forced to start their mid-season sales at the start of the season to compensate and profits plummet.
It’s also around this time that I thank my lucky stars that I sell shoes!
It’s not quite as daunting to try on an ankle boot or a pair of heels, rather than a woolly jumper or a long-sleeved knitted dress, when it’s 30 degrees plus outside.
Perhaps the shoe industry is figuring this all out a little faster than the clothing industry by offering more trans-seasonal options than ever before.
That surely is the key, isn’t it? That, or delay production by a few months to better suit our climate, which I know is difficult when most of the brands have their creations made in Asia with Chinese New Year often a problematic obstacle, not to mention the rest of the southern hemisphere.
Having said this, my range of ankle boots, from low-heeled to high, are selling exceptionally well, long before there was even a hint of chill in the air. A lot of women are wearing these throughout the year, too, so it makes sense. That, and the classic FOMO (Fear Of Missing Out), even more intense when one has a longer foot!
Long boots aren’t so on-trend at the moment but, nevertheless, my Lopez boot has almost sold out and I’m anxiously awaiting more stock of this gorgeous boot, which is due to arrive next month in May, not even officially winter at that stage.
While I admit to checking the weather reports twice a day and to being a smidge obsessed with it, I also feel better these days that my seasonal range is better suited to our “unseasonable” climate.
Until next time,
Carol & CCx