I love the saying: “Life begins at the end of your comfort zone.”
I stepped outside my comfort yesterday to learn more about social media.
Let me set the scene.
I’m an old school journo where, way back, we never had emails, the internet or any form of digital media. I’ve even worked in newsrooms where they didn’t have computers; just typewriters!
As I moved into PR and Fundraising, I stepped more into managerial roles and it was my team who began to manage the fledging social media platforms that were emerging. I watched from a distance; only interested in the content and indifferent to it personally.
Then I opened my beautiful Shoe Garden. I remember sitting on my dining room table with my darling friend Selda, trying to figure out how to set up a Facebook business page when I didn’t have a personal page.
It couldn’t be done, everyone said, but we did it somehow. (Note, I now have a personal page which I completely ignore and only established it because Facebook was threatening to take down business pages that didn’t have a personal page connected to them).
Anyway, I have learned to love Facebook and Instagram. I see it as a fabulous way to engage with and build a community of like-minded people who love gorgeous long shoes.
But I have always played it pretty safe. The content came easy for me; the technique and using all the bells and whistles … not so much.
I sat with the lovely Liz Buchanan from Ember Solutions for a few hours yesterday afternoon and was blown away by the potential.
One thing I’m acutely aware of in my small business is the need to evolve; to always look ahead and be ready to embrace new things.
This morning I did my first ever Facebook Live … better later than never, hey?
I have a long list of things to do now, some minor and some huuuuge, and I have already told Liz that I need to see her again to consolidate what I have learned and then learn more!
Outside the comfort zone is scary, but it’s also exhilarating.
Until next time
Carol & CCx
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