Some of the questions I’m most asked by customers…
Q. Do you live here?
A. No, I don’t live at the back of the shop, although I understand why people ask, as I’m fortunate to be in a charming, heritage-listed cottage. But I do live in the neighbourhood.
Q. Is it hard to find bigger shoes?
A. Nope, it’s remarkably easy and I’m spoilt for choice!
Q. Do you go to Europe to buy your shoes?
A. Sob! I wish!! No, I drive 10 minutes to Kangaroo Point where shoe agents and suppliers meet at several hotels twice a year to show their range for the next season. Not very exotic…
Q. What do you do with shoes that you can’t sell?
A. Wait until I can! The agents don’t take shoes back that don’t sell, so I mark them down until they finally go to a happy home.
Q. Will you ever design your own shoes?
A. Never say never, but I’m pretty sure that’s not in my future. I like sourcing and showcasing the best of a variety of brands.
Q. How many shoes do you own?
A. I stopped counting after 100…
Q. Why don’t other shoe shops stock size 10 and up?
A. Mmmmm. Why not indeed! I guess it comes down to economics and they feel there aren’t enough women with longer feet. They’re wrong, of course!
Q. What size do you wear?
A. Size 12.
Q. Is that why you started your own business?
A. Yes and no. I had a bit of a career meltdown and decided in four hours to walk away from my career in fundraising, media and PR and open my own shop. No experience in business, retail or the shoe industry was going to stop me and five months later I opened The Shoe Garden. From personal experience, I knew how hard it was to find shoes that fit, let alone were fabulous, so I knew I was about to cater to a niche market that wasn’t being looked after.
Q. You’ll never leave us, will you?
A. Nope! I’m here to stay!
Until next time
Carol & CCx