I had an illuminating experience while doing some retail therapy of my own the other week.
I was shopping in a large department store and found two dresses by a well-known designer. Both had been reduced to half price.
However, as I was selecting my size, a sales woman approached me and whispered with great theatrics and delight: “Guess what? These are reduced by another 40%. I am pretty sure it’s a mistake that someone made yesterday but, oh well, we’ll just leave it. Who cares?”
The timing was incredible. Just that week, I had to sell a pair of boots that had been labelled incorrectly as $70 cheaper than the actual price. I sold them at the reduced price because that’s how they were labelled and I honoured that. But I can assure you, as soon as the customer left, I raced out the back to check the others. As it turns out, that was the only pair that had been incorrectly labelled, otherwise I would have changed them all in a heartbeat!
So I looked at this sales assistant, who was representing a respected Australian designer, and thought: wow, that’s the difference when you own your own business … I actually do care about that. Having said that, I have seen amazing staff who care and would never have let this slide like she did.
As a small business, I worry about costs all the time. I have long ago reasoned that I will make mistakes but as long as I learn from them, that is the most important thing.
And by the way ….
Where has 2015 gone??? At the start of the year, I was incredibly lucky and happy to be in Malawi and Namibia with my darling mum, visiting Malawi to see the work of Microloan Foundation Australia and travelling through Namibia where I used to live a million years ago … well, 20 years ago anyway.
Since returning, it has been non-stop: I had a huge sale in January which was super popular, took delivery of hundreds of gorgeous shoes and boots for winter, stressed and fretted over every choice for my amazing Spring-Summer 2015 range and finally completed my order, as well as worked hard on the transition from a for-profit business to a not-just-for-profit business that happened last month. Oh, and I had a 3rd birthday party to announce all this and share some photos and stories of the amazing women I’m now proud to call my business peers in a little village in southern Malawi.
I’m so happy, as a three year and one month old business, to be where I am right now. And, as always, so excited about the future.