I once again had the opportunity to share some thoughts with one of my fave business groups, Kochie’s Business Builders, this week.
This time it was about why running a niche business is so fantastic.
They asked for 10 reasons and I probably could have given them 20!
Basically, most of my reasons revolved around my customers. When you have a niche business, you’re going to attract like-minded people. In my case, anyone who has a slightly-longer-than-average foot who adores gorgeous shoes.
That’s why going to work each day is so much fun. Because I get my customers and they get me.
What I didn’t anticipate from the article was the amount of beautiful feedback I received: on my Facebook pages, on the article itself and even by email (hello Sarah!).
It just proves that it’s nice to be niche!
Until next time
Carol & CCx