Hello and Happy New Year!
It’s been an eventful first week back at The Shoe Garden.
I prepped for two days before opening on Tuesday for my Summer Sale. Nearly everything is discounted by at least 20% and most of the shoes are now arranged in sizes throughout the shop.
It’s always a big job, but saves so much time during the sale as my lovely customers can try on whatever they wish in their size and, should they like the fit and feel, I can then get them the partner shoe.
On top of the usual crazy busyness of sale time, I’m finalising appointments to view the Summer 2018 ranges in a few weeks and working out my 2018-2019 budget so I know how much I can spend … because, believe me, I need a ceiling. There are always so many fabulous choices that I need someone or something to rein me in. A budget works fine!
I’ve also upheld my pledge to include a short video of each new arrival in 2018 so that my online customers, who grow in number each day, can see what each shoe looks like on a foot … my size 12 feet, that is, complete with commentary by moi.
Upholding the pledge isn’t so impressive given only one new shoe in two colours has arrived so far … I’ll let you know how I go when 10 or 20 new styles start to arrive daily as they often do at the height of the season. I reckon the blooper reel is going to be a corker!
Happily, the two new arrivals (a lovely flat with a Mary Jane strap by FRANKiE4 in black and in blush) have already proven popular. This podiatrist and physiotherapist-designed brand is one of my most popular at The Shoe Garden.
I’ve also had some beautiful customers send me pix wearing their Shoe Garden shoes to include on my website. I’ve always been dedicated to “keeping it real” in my business. Showing real women wearing my shoes so other customers can see what they look like on, and get ideas of how they can be worn, is important to me and helps to create a lovely sense of community online … just like whenever there is more than one customer in the shop; invariably they end up chatting. Anyway, you can see Kate’s fun pic or Trish who clearly adored her cow-paddock-proof sandals!
Finally, on top of the normal “who am I/where am I/is it time to nap yet” confusion of the first week back after holidays, I have dealt with a few extra challenges.
Like the shop’s front door key suddenly not working from one day to the next and, when using the back door instead, managing to set off the alarm at 6.30am … sorry to my darling neighbours and probs the entire neighbourhood …
Or the label machine refusing to operate….
Or the vacuum cleaner not behaving either ….
Or the stickers promoting my sale not being where I thought they were and having to make home-made signs on A4 paper instead…
In the scheme of things, no biggies, just enough to make you stop and wonder sometimes!
I am bursting with ideas for the year ahead … and judging by this past week, pacing myself and being on the ball to find solutions for unexpected problems may be just as important.
Wishing you an amazing 2018.
Until next time
Carol & CCx