Welcome to The Shoe Garden - For women with longer feet!

First formal training as proud shoe shop owner in five years!

As many of you know, I am a journalist by training…

…who fell into PR

….who then fell into fundraising

…who then took a huge leap of faith and opened a shoe shop.

From the time I made the decision to the time I opened the doors of The Shoe Garden, it was around five months so it was a pretty hectic period.

I did everything by heart, head and gut … in that order!

Given I had no experience in business, retail or shoes, I read as many books as I could and subscribed to blogs and asked lots of questions whenever I could. I guess it’s the journo in me … I’ve never been afraid to ask questions when I don’t know something. I hope to never, ever stop learning and starting a new career in a new industry certainly has given me plenty of opportunity to grow and learn.

Last week, I was in Sydney at the Inside Retail Live three-day conference and despite an annoying head cold, I couldn’t stop smiling. I was with my tribe, learning and affirming and being inspired and talking all things retail.

One of my new fave quotes, by Zig Zigler, is:

If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you.

I can’t tell you how determined I am to continue to create a beautiful, welcoming, inviting space for customers to experience The Shoe Garden, whether they come into my shop or onto my website, and to continue to ensure my brand matches their experience. I want to delight and surprise my customers whenever and however I can.

After three days of intense learning, I have come away with so many ideas for the future. As always, I have written a long list and will work my way through it. Some may not work; others might need to be tweaked; others still will be a hit, but all of that in itself is a huge learning.

So, as I get closer and closer to my 5th birthday, here’s to an amazing 2017 filled with determined learning!

Until next time … feeling very unstoppable!

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